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GOOD PROSPECTS FOR MOBILE ADVERTISING


British research company Visiongain's new industry outlook report Mobile Advertising 2011-2016 suggests that global mobile advertising market revenues will more than triple by 2016. They will grow at a CARG of 29.31 percent from $4.66 million to $16.85 billion in 2016. Along with the trend-setting countries of Japan and Korea, new markets, particularly India and China, are driving mobile advertising market growth, it says. The US is banking on the boost from the mobile commerce market; and growth in Europe will be accelerated by a number of international sporting events in 2012. The report gives a breakup of all industry facets for the period.

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