Sony, Panasonic to Cooperate on OLED TVs

Tokyo Rival Japanese television makers Sony and Panasonic will cooperate to make OLED (organic light emitting diode) sets as they battle Korean rivals Samsung Electronics and LG Electronics for pole position in the next-generation TV market. The race to garner a lead in OLED, widely touted as the successor to liquid-crystal displays, will depend on which company is able to mass produce screens at a price that will attract consumers to the new technology. Sony and Panasonic said in a statement they will develop technologies to fabricate the screens and aim to establish a mass-production process in 2013. Both Samsung and LG Electronics have displayed 55-inch OLED prototypes, with the sets expected to go on sale this year at a rumored price tag of as much as $10,000, or about four times the cost of an equivalent LCD model.

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