Twitter Introduces Lead Generation Card

Twitter last week announced a new expandable tweet format which allow users to show their interest in a particular discount  or offer that's being promoted by their favorite brand called the Lead Generation Card, the expanded tweet will users to see a description of the offer, as well as a small button underneath that will allow them to instantly send their basic contact information- name, Twitter handle and email address- to the business in question. All of the information is pre-filled within the Twitter Card based on the users existing account settings.

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