Yahoo Refocusing on Search

Yahoo, in an attempt to refocus on  algorithmic search and search advertising, has ordered up two new search related initiatives, codenamed Fast Break and Curveball. According to CNET, the projects are reportedly priorities for Yahoo; both with three-to-four month time frames, and involving search chief Laurie Mann, mobile head Adam Cahan, and senior VP of platforms Jay Rossiter. Reports say that Cahan’s involvement in the project is indicative of a strong mobile bent, in tune with CEO Marissa Mayer’s focus on mobile platform. The projects also point to the possibilities of Yahoo planning a Bing exit strategy for 2015 and look to partner with another web engine like Google or rebuilding its own core search capabilities.

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